Privacy policy

Last updated: February 1, 2026

1. Introduction

This Privacy Policy describes how ALURA STUDIO (“we”, “us”, “our”) collects, uses, and shares your personal information when you visit or make a purchase from our website (the “Services”).

We are committed to protecting your personal data and respecting your privacy rights under the EU General Data Protection Regulation (GDPR) and other applicable data protection laws.

For the purposes of applicable data protection laws, ALURA STUDIO is the data controller of your personal information.

 

2. Personal Information We Collect

2.1 Information you provide to us

When you use our Services, we may collect:

  • Name

  • Billing and shipping address

  • Email address

  • Phone number (if provided)

  • Order and purchase details

Payment information (such as card numbers) is processed securely by third-party payment providers and is not stored by us.

 

2.2 Information collected automatically

When you visit our website, we may automatically collect:

  • IP address

  • Device and browser information

  • Pages visited and interactions

  • Cookies and similar technologies

3. How We Use Your Personal Information

We use your personal information to:

  • Process and fulfill orders

  • Communicate with you about your order

  • Provide customer support

  • Detect and prevent fraud

  • Comply with legal and accounting obligations

  • Improve and optimize our Services

We do not use your personal data for automated decision-making that produces legal or similarly significant effects.

4. Legal Bases for Processing (GDPR)

For users in the European Economic Area (EEA) and the United Kingdom, we process personal data based on:

  • Contractual necessity (to fulfill your order)

  • Legal obligations (tax, accounting, compliance)

  • Legitimate interests (fraud prevention, service improvement)

  • Consent, where required (e.g. optional marketing or non-essential cookies)

5. Sharing Your Personal Information

We share personal information only when necessary and with trusted third parties, including:

  • Shopify, which hosts our online store

  • Payment processors (e.g. Shopify Payments, PayPal)

  • Print-on-demand partners (e.g. Printify) for order fulfillment

  • Shipping carriers

  • Analytics providers (e.g. Google Analytics)

These third parties process personal data only to perform services on our behalf and in accordance with applicable data protection laws.

We do not sell your personal information.

6. International Data Transfers

Your personal information may be transferred outside your country of residence, including outside the European Union.

Where required, we rely on appropriate safeguards such as:

  • Adequacy decisions by the European Commission

  • Standard Contractual Clauses (SCCs)

  • Shopify’s GDPR-compliant transfer mechanisms

7. Cookies

We use cookies and similar technologies to operate and improve our website.

Where required by law, we obtain your consent before placing non-essential cookies.
You can manage cookies through your browser settings or our cookie banner.

8. Data Retention

We retain personal information only for as long as necessary to:

  • Fulfill orders

  • Comply with legal obligations

  • Resolve disputes

  • Enforce agreements

When personal data is no longer required, it is securely deleted or anonymized.

9. Your Rights

Depending on your location, you may have the right to:

  • Access your personal data

  • Correct inaccurate data

  • Request deletion of your data

  • Restrict or object to processing

  • Request data portability

  • Withdraw consent (where applicable)

To exercise your rights, contact us at deima@studioalura.com.

If you are located in the EEA or UK, you also have the right to lodge a complaint with your local data protection authority.

10. Marketing Communications

If you receive marketing emails from us, you may opt out at any time by using the unsubscribe link in the email.

We may still send you non-promotional emails, such as order confirmations or important service updates.

11. Children’s Data

Our Services are not intended for individuals under the age of 18.
We do not knowingly collect personal data from children.

12. Security

We take reasonable technical and organizational measures to protect your personal information.

However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

13. Third-Party Links

Our website may contain links to third-party websites.
We are not responsible for the privacy practices or content of those websites.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements or business practices.

The updated version will be posted on this page with a revised “Last updated” date.

15. Contact Information

If you have questions about this Privacy Policy or your personal data, please contact us at:

ALURA STUDIO
📧 deima@studioalura.com